The Swimsuit Revolution: China's Intelligent Manufacturing on the Road to Global Leadership - From Technology Empowerment, Fashion Breakthroughs to a Sustainabl

From the Olympic Games to the pool and the sea, swimsuits, as the “war clothes” of athletes and swimmers, have never been more than just a piece of clothing, but carry the additional mission of enhancing speed, upgrading the value of the face, and highlighting the personality of the swimmer. Especially high-tech swimsuits allow swimmers to perform legends in the pool, and even become part of the history of swimming sports.

In the swimming sports equipment, swimwear has always been a place of war, with the top design of Chinese sports on the swimming program more and more attention, as well as the development of the overseas swimming market.

In 1946, the French fashion designer Rilde created the first “bikini swimsuit”. The design of this top bra and bottom trunks was once regarded as an exaggerated and even indecent attire because it was too much. However, Chinese swimwear suppliers began mass-producing bikini swimsuits with a keen sense of business. Subsequent fashion trends have proven the foresight of Chinese swimwear suppliers.In recent years, the high-tech professional image of China's swimwear suppliers has gone out of the competitive field, and in the C-end consumer market has launched a series of products designed specifically for the needs of the European and American markets, so that more European and American consumers can experience the comfort and fun of being close to the water. 2022 June, the SwimHi brand launched a series of sustainable swimsuits, to step up the deep exploration of environmental protection.

As the number of swimmers continues to increase, the demand for swimwear, including swimsuits, is also increasing, making the market expand, thus also driving the growth of the swimwear market.
China's domestic local apparel manufacturing industry shows a clear hierarchical pattern, with upgraded and sinking markets stratified, which is also evident in swimwear. Swimwear production and manufacturing dominated by local characteristic economy not only has obvious advantages in geographical promotion, but also can be comfortable in the face of international giants, and can dig out its own incremental space.

There is a saying in the industry: every 100 pieces of swimwear in the world, 40 pieces from China, the law of market leadership: to be the “first” is better than to do “better”. Therefore, swimwear brands should create a new field that can become the “first” - whether it is technology, fashion or cost-effective. Grasp the R & D design, accelerate brand enhancement, enhance the uniqueness of the product, cost-effective and consumer demand fit, to meet the specific needs of potential users at different stages, can accelerate the customer to believe that the product is better than the first brand in the field.